Cricket Ranking & Sponsors
Cable & Wireless to be World Cup sponsor
Cable & Wireless, the telecommunications giant, will
be a regional sponsor of the 2007 World Cup in the West Indies.
According to the deal, Cable & Wireless will be the main telecoms
provider for the event.
Paul Aspen, the executive vice-president of C&W, was happy about the
deal. "We are very pleased that we have been able to work with the
ICC and the Global Cricket Corporation to come up with an agreement
which allows us to be a regional sponsor of the event."
At the signing ceremony, held in St Lucia on Saturday, Campbell
Jamieson, the ICC's commercial manager, Chris Dehring, the CEO of
the World Cup, and Brian Lara all expressed happiness with the
arrangement: Lara in particular recalled the long association Cable
& Wireless have had with the West Indian team throughout his career.